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Have Consistent Identities Across all Platforms
Your business needs to have the same identity offline as it does across all its online platforms. For example, if your business is XYZ Electricals, then “xyzelectricals” should feature in its website URL and as part of its handles on social media. Someone who goes to your business’s YouTube page and later its Facebook page should immediately know that they belong to the same brand.
This is why choosing your website URL and social media handles is an important task when establishing your online presence. Make sure that you use an expert service like IONOS domain checker to know if your preferred website name is available. Make sure to check availability across the social media platforms you want to be active in so that your handles are similar (if not identical) everywhere.
In today’s world, it is impossible for businesses to competeeffectively without establishing an online presence. This is even true for businesses that don’t buy or sell online.
The internet is the most effective medium for promotion and marketing, and your best bet for letting your target audienceknow about your business. Here are some tips on making the most of the internet by establishing a strong online brand.
Showcase Quality Across Your Pages
All your competitors are online and to stand out from them, you need to invest in quality content on your website and social media profiles. If you will be using a lot of video content, make sure you have expert videographers and video editors. You can either employ these personnel as part of your in-house media team or hire freelancers on a project-by-project basis. The same goes for graphic designers for your posters and infographics. This helps your visual content stand out from a crowded social media feed.
Quality is not just about the visuals though, your content also needs to provide value to its audience. Research your customers and understand their needs, then craft content that addresses how your product(s) can solve these needs. A good travel guide, for example, must include an itinerary. Content with value is the best way to establish your brand as an expert in your field.
Have a Sound Online Strategy
You can’t just wing it when it comes to building your brand online. You need to have a coherent, effective, and actionableplan. You need to know what type of content will work for your target audience as well as which content gains traction on each of the online platforms you have a presence in. Have a clear posting schedule to ensure your online pages are regularly updated. Make sure that you listen to what your followers, especially the disgruntled ones, are saying about you and engage them professionally. Also, make sure that your messaging is consistent across all the platforms you maintain a presence on. Having a strategy lets you establishwhat works and doesn’t work for you, and helps you maintaina professional and unified brand perception everywhere.
Standing out in an increasingly crowded online space is all about effective planning, consistency, and providing content that is visually stunning and of value to your online audience. If done correctly, your brand perception in your target market, and beyond, will drive customers to your business.